Dream Launch

Dream Launch

Dreamtime, the UK’s first affordable and high quality fire resistant memory foam range of bedding and therapeutic products was launched following a landmark partnership between Ultimate Products and global chemicals giant Albemarle. The three-year exclusive agreement with the multi-billion pound Albemarle Corporation sees Dreamtime become the UK’s first memory foam for the masses that contains a special fire retardant specifically developed for visco-elastic polyurethane foam.

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